The world is no stranger to global crises. From the Covid-19 pandemic to the economic recessions, the sector has shown remarkable resilience. However, ongoing geopolitical conflicts—particularly in regions like Russia and Ukraine, South Sudan, Somalia, and the Democratic Republic of the Congo (DRC)—are posing unprecedented challenges for beauty businesses. During the peak of the Russia-Ukraine war for example, the availability of oils like sunflower oils needed for industries like bodycare, significantly reduced, because both countries are known to produce about 75% of it, globally. The war has hindered agricultural production, leading to supply gaps. This disruption of the supply chains, economic instability, infrastructure breakdowns, and overall insecurity, have profoundly affected the beauty market in these conflict zones.Similarly, during the pandemic there was the hand sanitizer shortage, which prompted many fragrance brands to pivot their production to meet urgent public health needs. Brands like LVMH and Diageo, for example, turned to their facilities to create hand sanitizers using the ethanol they typically used in perfumes, showcasing their adaptability prowess and highlighting a growing trend in the beauty industry towards a more corporate social responsibility and community engagement.The Impact of Wars on the Global Beauty IndustryAs of 2023, ongoing conflicts, especially between Russia and Ukraine, have triggered widespread economic turmoil, with ripple effects felt across multiple industries, including beauty. The Organization for Economic Cooperation and Development (OECD) reported that the war in Ukraine alone has cost the global economy $2.